We accelerate the growth of
Retail Tech digital platforms
The Good Ones brings together funding, methodologies and an expert
network to build European Retail Tech leaders.
Manifesto
After a decade of expansion driven by the pursuit of scalability, B2B SaaS is entering a phase of maturity.
Growth ambition must now go hand in hand with profitability and sustainability. We believe in a more human, more robust model, designed to last.
Too many useful and high-performing SaaS companies now find themselves in a blind spot: too large for venture capital, too mature for growth funds.
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After a decade of expansion driven by the pursuit of scalability, B2B SaaS is entering a phase of maturity.
Growth ambition must now go hand in hand with profitability and sustainability. We believe in a more human, more robust model, designed to last.
Too many useful and high-performing SaaS companies now find themselves in a blind spot: too large for venture capital, too mature for growth funds.
These companies have proven their value, built strong customer loyalty, and in some cases reached profitability, yet today they lack the right leverage, structure and momentum.
It is at this pivotal moment that we step in. We help these SaaS companies restart their growth, structure their governance and strengthen their economic model, without compromising their DNA.
Our role is to create the conditions for sustainable performance and renewed growth.
More than funding, a growth partnership
The companies we support
We work with a generation of already established B2B SaaS companies that have proven their value and built strong customer loyalty. These are companies:
With annual revenue between €1M and €15M
That are profitable or close to profitability
That have reached a pivotal stage in their development, ready either to accelerate their growth or to sustainably consolidate their business model
The Good Ones’ methods
Beyond funding, The Good Ones brings proven methodologies drawn from hands-on operational experience. Each company we support benefits from a clear, structured and repeatable framework, fully focused on results.
Management and performance tools
Growth roadmap, TGO Playbook and a living knowledge base designed to accelerate the transformation of our portfolio companies. A strong focus on measurement: KPIs, EBITDA.
Talent pooling
Synergies across portfolio companies: sharing scarce skills and key resources in service of the overall performance of the TGO ecosystem.
Access to the network
Privileged market access through our corporate investors (retail, consumer goods, services).A network of C-level experts, advisors and investors, providing both legitimacy and commercial opportunities.
Operating Partners dedicated to your success
The Good Ones team brings together experienced operators, investors, and a network of sector experts active across Europe.
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They accelerated with the good ones
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Conversational commerce platform
- Loss-making and stagnant situation.
- On track to reach break-even in less than 12 months
- +35% MRR
- +500 equipped stores
- Profitable growth and restored confidence.
“Thanks to TGO, Instaply reconnected with its market by accessing the right networks and decision-makers, allowing it to clearly demonstrate the value of its solution.”
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Candidate relationship HR platform
- High burn rate
- Slowed growth
- Customers ×2 in 18 months
- +1M applications per year
- A useful tool turned into a profitable champion.
“TGO transformed our growth.”
Solid, exclusive and
value-creating opportunities
We invest in already established European B2B SaaS platforms, with a proven business model and strong growth potential.
A distinctive investment thesis
We are building a portfolio of European B2B SaaS platforms, where each investment fits into a coherent and complementary ecosystem, serving the performance of commerce players.
Active partnership and co-construction
Your investments are not passive. Your experience and network directly contribute to performance: participation in governance, market access and business introductions.
Methodical approach
Risk is mitigated through a strict selection of companies that are profitable or close to profitability, unified governance, and end-to-end operational support.
Each investment is based on a proven market fit, recurring revenues and a loyal customer base, ensuring demonstrated product–market fit and strong utility.
Ready to build a robust and sustainable European Retail Tech ecosystem?
Whether you are an investor or an entrepreneur, let’s discuss your ambitions.
Book a meeting directly with our team.
